RJMETRICS CASE STUDY

Want to read the Boxter White Paper? They generated a bunch of real looking data for a company called Vandelay Industries and started sending people to it. After doing some research he uncovered that one business had been purchasing thousands of these domain names using shell companies to conceal the true purpose of all these sites and signs. That modal looks like this:. This would allow us to see which paragraphs were particularly compelling low dropoff and which ones needed some more work high dropoff. Here’s the full hour and a half video of the event:

And Bob had built a Texas Hold ‘Em odds calculator in college. Since they had built the business on lean startup principles they were able work out all the difficult challenges early on. The plan was for Bob to build the tools and Jake to sell them. In other words, you got people to click, but did they like the content? Their focus is on inspiring data-driven people. And it will be exciting to see RJ Metrics grow towards becoming a billion dollar company. This chart has its faults.

Their goal was to trick people into signing up for an offline dating service that cost thousands of dollars.

Their focus is on inspiring data-driven people. That exposure lead to thousands of traffic, and then hundreds of thousands when the national press picked it up. This would allow us to see which paragraphs were particularly compelling low dropoff and which ones needed some more work high dropoff. And Bob had built a Texas Hold ‘Em odds calculator in college.

Because of these reasons we made the decision to do away with PDFs in favor of putting the entire report on the web, gated only by a modal asking for an email address.

  HFPV THESIS ZUSAMMENFASSUNG

If you rjmeyrics a story to share, get in touch. They kept bootstrapping the company for another year, but then their marketing budget became a limiting factor for growth.

Their articles continue to draw hundreds of thousands of people into their sales funnel.

rjmetrics case study

Once you request one these their sales team follows up to see how RJ Rjetrics can help you grow and save you time. It piqued his interest more when he later spotted a sign for Princetonsingles.

The only thing on the list they were interested in was data analysis for getting more money from donors. How RJ Metrics measure content engagement with Snowplow: For the first 18 months they didn’t pay each other anything.

Their job was to research promising new startups, so the company could decide which ones would be best to invest in. Working at Insight Venture Partners taught them the fundamentals of building their own high growth startup. So he started investigating. And then for a year they started paying each other what amounted to minimum wage. Content marketing is what cade RJ Metrics into a rapidly growing trajectory.

Bob and Jake make a great team. Here’s the full hour and a half video of the event: If someone says they don’t have the money in the budget until next quarter, then ask them to sign an agreement to purchase at a later date. In other words, you got people to click, but did they like the content?

How RJ Metrics measure content engagement with Snowplow: a case study

Bob started testing out some new business ideas by interviewing potential customers. They had no product. So he cornered Bob at his desk and convinced him he needed a partner.

  R001 CASE STUDY 2016

If we move the modal farther down the page, my hypothesis is that we would get more people to give us their email address. He asked non-profits a long list of questions about possible solutions they might want to buy. It started out with rjmetricx the two of them working in Bob’s attic in Jersey. One of the major headaches of content marketing is the shortcomings of rjmettrics success measurement.

How RJ Metrics measure content engagement with Snowplow: a case study

This change would be focused on moving the users in green to above that orange line:. We think this has something to do with how people perceive the value of the content.

rjmetrics case study

Around this time Jake heard about Bob’s idea to start a new venture based around data analysis. Slicing data can be extremely beneficial, or it can just be analysis for analysis sake; it depends on whether you ask yourself what you want to gain from the analysis before you make the changes.

rjmetrics case study

They realized interns weren’t going to work that summer in an attic without air conditioning. That modal looks like this: Once we had our Snowplow analysis set up and piping data into Amazon Redshift, we were able to use Mode to query the data directly, and visualize those query results.