Beauport was preoccupied with several tasks that afternoon but was able to consider the day’s events that evening. She perceived the treatment to be similar to that in her previous employment. What other perceptual errors are apparent in this case study? Read Case Study 3. Being a few women of color in marketing she thinks she has been sidelined by the organization. All the significant increase in sales figures credit of the company achieved over past two quarters goes to Rochelle Beauport.

Epidemiology Population-Based Health Studies. And Rochelle believes that because of women of color they had transferred her in next department. The employee further felt she was being stereotyped for being a woman due to the lack of communication from the vice president. And the major perceptual errors in the case study is the emotional intelligence of both party. This position is a lateral move. The main perceptual process that involve in the case study is Halo effect.

Sales volume and market share of the product had in-creased significantly over the past two quarters compared with the previous year.

hy dairies case study answers

Gilman, for his part, assumed that Beauport would be very happy and excited to have this new opportunity.

Although technically only a lateral transfer anxwers a modest salary increase, the marketing research coordinator job would give Beauport broader experience in some high- profile work, which would enhance her career with Hy Dairies.

Charles Lawrence has commented that through selective perception, whites are unlikely to hear many of the inadvertent racial slights that are made in their presence. Two issues contributed to the misperceptions that occurred in this situation; stereotyping and the social identity theory.

He wanted to reward her by offering her the job of market research coordinator which would broaden her marketing experiencewith some high profile work. Apply czse knowledge of stereotyping and social identity theory to explain what went wrong here. Awareness of perceptual biases reduces biases by making employees more mindful of their thoughts and actions.


Beauport felt that, as a woman and a visible minority, she was being stereotyped as being unable to handle a senior marketing position. This position is a lateral move. Correlation and Regression Dairiess. Concepts from other chapters are relevant to this case. Beauport should also make sure that when speaking with him regarding this position she communicates to Gilman what her career objectives are. In the case study, Syd should create the working environment and should understand the emotions of other co-workers.

And xtudy thought that Syd has portraits her having same behavior as other in these groups. Marketing research coordinator was a technical support position—a “backroom” job—far removed from the company’s bottom-line activities. Transport and Agricultural Economics.

HY DAIRIES, INC. by Manatchaya Arkaropas on Prezi

As he had been through the same channel and achieved the vice-president position on the company. Add Solution to Cart Remove from Cart. Descriptive stereotype and prescriptive stereotype are clearly disclosed from both Syd and Rochelle perception side.

hy dairies case study answers

Rochelle Beauport had also seen the latest sales figures on Hy’s gourmet ice cream and was expecting Gilman’s call to meet with her that morning. After she was assigned to the gourmet ice cream brand last year and over the past two quarter sales volume and market share of the product has significantly increases answrs with the previous year.

Furthermore, she had been told by her most recent employer prior to Hy Dairies that this was the case for most women. Your Answer is very helpful for Us Thank you a lot! Stereotyping is the process of assigning some characters to someone and transferring the same to other that we believe is associated with that group.


Case Study – WHY DAIRIES

She feels that due to her better performance Syd might have felt threaten and moving her to research department will stop her promotion and there will be no any women of color in top management. Gilman had the misperception that because Beauport is in marketing, as he is, she would naturally want to follow a similar career path to his. But connecting to self- identity, Self-evaluation, self-enhancement individual should know the border line for it. The case study revolves around the perception of stereotyping and perceptual errors.

During her most recent annual performance review, Beauport was offered a new position as a Market Research Co-ordinator. Issues in Health Care Delivery. This lead people to categorize other individual based on their belief and perception. Gilman believes that Beauport will benefit from the experience and exposure of the position within Hy Dairies.

But from the Syd point, he perceive her as an effective marketing manager and proposed her promotion. In the case study, Rochelle has perception that Syd has categorized her into two distinct groups one being female and another being from minority group.

Similarly, Gilman might be more sensitive to this instance of false-consensus effect. Help Center Find new research papers in:

hy dairies case study answers