CASE STUDY TUCKERMAN-SAWYER ADVERTISING

You know it, I know it… Every single marketer knows it. Lesson Learned 9 — When targeting for page likes, always make sure that you Exclude your current page followers. Typically existing subscribers are considered a gold mine to be reaped over and over but Brian proved that you can still succeed with Facebook Ads if you just get you targeting right. Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions. Narrower audiences not only is easier to reach on a limited budget but are highly likely to convert.

We have often seen our customers using Facebook Ads for promoting affiliate offers, but they seem to struggle in creating an effective strategy. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. This is the case study and key insights from Noah Kogan who has spent millions on Facebook Ads so far. Although their primary objective was to show the video ads, they also tested the text ad along with it and they saw a huge difference between both. Although, he provided a lot of insight from his million dollar spending on Facebook Ads, here are some of the key takeaways and lessons learned. This case study is especially useful for such Facebook Ad starter business that is struggling to find their way.

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To ensure they provided the detail of valuable content in the ad, she also added the lead magnet detailed information in the FB ad. So to get the best bang out of your Facebook Ads even on a small budget, try zooming in your target audience and create ads copy that reflect or resonate with them. Lesson Learned 22 — Facebook ads provide narrower targeting which helps you to laser in on your ideal audience.

Such as mobile users were advdrtising far more than desktop users in this case so apparently it makes sense to pour more budget here. Narrower audiences not only is easier to reach on a limited budget but are highly likely to convert. Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience.

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case study tuckerman-sawyer advertising

For startup businesses and bloggers, getting new subscribers for their blog is often challenging. As we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it. One of their best performing ads was shared 14 times which indicated that the ad copy was talking to the customer and performed well.

This was deliberately done as people that go on to filling the long form were most likely to be interested in the services. Such as in this case he tested two ads on two different landing pages giving him multiple segmented audiences.

This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers. Setting up the correct targeting is one of the essential parts of your campaign.

case study tuckerman-sawyer advertising

It is essential that you keep on monitoring and optimizing your campaign- especially at the start. It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance.

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He was targeting a very little set of individuals. And later, for all those that opted in, Paul would show a different ad set that directly takes them to the sale tuckermsn-sawyer. Lesson Learned 38 — Create multiple funnels and objectives from different ad sets and landing pages. So there you have it — an in-depth review of the best handpicked Facebook Ads Case studies from nearly all types of businesses with variable objectives.

Although, casse was at a loss at this campaign some valuable lessons learned.

It is best to use Facebook to drive them to opt-in to your lead magnet before pushing them your product. View the Facebook from the standpoint of a potential subscriber.

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Fast forward, they leveraged the narrow-down targeting capabilities of Facebook to target startups that might be in need of app development. But she tweaked it a bit. Facebook Ads are far cheaper than the legacy advertising solutions newspaper, tv, etc. Typically existing subscribers are considered a gold mine to be reaped over stduy over but Brian proved that you can still succeed with Facebook Ads if you just get you targeting right.

Such as copying the success of your competitorstargeting the fans of your competitors and creating lookalike audience from existing customers and email subscribers. Although they were able to capture some leads, the best part srudy when they started using retargeting. They set their targeting and created the ads. Without a doubt, Facebook is THE place to be to build audiences and generate revenue.

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Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads. Lesson Learned 36 — Keep your ads as personal as possible.

This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options. You might get the same number of traffic, but the overall cost will be much cheaper than all other alternatives. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. As like more people starting off with Facebook Ads, he made some classic mistakes such as; Targeting was not set correctly.