AMUL CASE STUDY SUPPLY CHAIN MANAGEMENT PPT

Companies managing supply chain through Internet: Strong initiatives in e-commerce: Amul produces around litres of milk every day. Amul Cyber store Strong initiatives in e-commerce: All these organizations are independent legal entities yet loosely tied together with a common destiny! Amul is a dairy cooperative based in the Anand district of Gujarat, India.

And over 2 million milk farmers are associated with this brand currently. These member dairies collect milk from members who supply milk twice a day. There was a need to find out all the parties involved in the Business model. Personalities Travel Issues College Reviews. The presentation is successfully added In Your Favorites. Amul produces around litres of milk every day. During that time there was an acute shortage of milk in India.

amul case study supply chain management ppt

Newer Post Older Post Home. Amul Cyber store Strong initiatives in e-commerce: Every day, Amul collectslitres of millk from 2.

AMUL Supply Chain

The model eliminates middlemen, bringing producers in direct contact with the customers. Amul Anand Milk Union Limited was formed in The success of Amul can be attributed to the quality of products, the economic pricing and the belief that it has instilled in its customers. Amul initiated the dairy co-operative movement in India and formed an apex co-operative organization called Gujarat co-operative Milk Marketing Federation GCMMF and today 70, villages and districts in India are part of it.

These member dairies collect milk from members who supply milk twice a day.

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E-SUPPLY CHAIN MANAGEMENT(Amul Case Stud |authorSTREAM

The model of Amul is such that it benefits small producers like farmers, who together form an integrated approach to form an economically large scale business. As shown in the figure, the supply chain of Amul consists of farmers who produce mannagement from their cattle.

Presentation Description No description available. At the distribution end stockists have been provided with basic computer skills. During that time there was an acute shortage of milk in India.

amul case study supply chain management ppt

WordPress Embed Customize Embed. Village level cooperatives were established to organize the marginal milk producers in each of these villages. Go to Application Have a question?

You do not have the permission to view this presentation. As a result of this collaboration Amul has been able to enhance the production of milk and be a part of White-Revolution. All these organizations are independent legal entities yet loosely tied together with a common destiny!

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SUPPLY CHAIN MANAGEMENT – AMUL

In winter, the producer was either left with surplus unsold milk or had to sell it at very low prices. Subscribe to our mailing list and get interesting csae and updates to your email inbox.

The word amul is derived from the Sanskrit word amulya, meaning invaluable. The main stake holders are the Milk Producers, the Milk Consumers and the people involved in logistics.

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amul case study supply chain management ppt

WordPress Embed Customize Embed. And over 2 million milk farmers are associated with this brand currently.

Village level cooperatives were established to organize the marginal milk producers in each of these villages. Amul produces around litres of milk every day.

These agents mmanagement the prices and the off-take from the farmers by the season.

Subscribe to our mailing list and get interesting stuff and updates to your email inbox. GCMMF came up with a unique idea of making improvement to the Supply Chain of milk in such a way so as to cut down the dumping and wastage of milk. Automatically changes to Flash or non-Flash embed. These agents decided the prices and the off-take from the farmers by the season.

As shown in the figure, the supply chain of Amul consists of farmers who produce milk from their cattle. Newer Post Older Post Home.

Initially, the producers had to travel long distances to deliver milk to the only dairy, the Polson Dairy in Anand — often milk went sour, especially in the summer season, as producers had to physically carry milk in individual containers.