Zespri still has space to get some leverage on their investment to boost profits. The above alternatives need to be weighed in terms of the below criteria before choosing a recommendation. Keeping Zespri in an advantage position in the Kiwifruit industry. Cite View Details Educators Purchase. Jose Alvarez and Natalie Kindred. So, with no changes of the original products, Zespri needs to set up a new supply chain for the Kiwifruit Juice according to the New Zealand Kiwifruit Export Supply Chain model as Exhibit 4 shows. Threat of substitution of kiwifruit is very high.

Sorry, but copying text is forbidden on this website! Click to learn more https: Quality management is very important since Zespri markets a differential strategy to its consumers on being top quality, this is done by allowing two way communication with growers and retailers. Alvarez , Forest L. As referenced earlier, the main objective for sustainable success within a niche market, one must generate great awareness for the specific product. They would have no advantages to compete in the market with other fruits. Overseas market has strong purchase power The strategic alliance is a win-win situation for both companies Alliance can utilize resource effectively Cons:

zespri case study harvard

There are multiple fruits people can easily choose from the supermarket. This will determine if there are any threats of new entrants or substitutions, the degree of buyer and supplier power, as well as the degree of rivalry.

Home Business case studies Case study 3: The primary activities that Zespri has are outbound logistics, marketing, and services.

ZESPRI Case Essay Example for Free – Sample words

Alvarez, Jose, and Natalie Kindred. If you need this or any other sample, we can send it to you via email. And it has the large, ambitious population needed to drive its development, both as workers and consumers.


How about receiving a customized one? As for the qualitative methods, it can help Zespri discover problems in the markets. This is necessary since kiwifruit is a niche fruit that can be easily substituted for another fruit. Jose Alvarez and Natalie Kindred. There are stipulations in place for different countries which restrict were kiwi fruit is imported from. Company infrastructure is another valuable support activity that includes such things as quality management.

Case study 3: Zespri

If you contact us after hours, we’ll get back to you in 24 hours or less. After the Zespri brand was launched inexports of Zespri Gold kiwifruit began the following year. Products, Price, Promotion, Place. The zesri of over farming and lack of crop rotation leads to the destruction of the landscape and the draining of resources in exchange for profits.

Zespri Harvard Case Solution & Analysis

They need each other and should go hand in hand in the future. In this case, the grower or the supplier own and control Zespri. Sorry, but copying text is forbidden on this website!

The second step is to collect and analyze the data by doing the stufy research based on these four aspects.

In this industry, Zespri had a relatively low return on assets ratio, therefore, Zespri still need to find a way to operate more efficiently. In order to survive and be profitable in this industry, companies must be able to differentiate themselves. As for the price, Zespri plans to control the cost of produce and keep the price zesppri the same level like before, because price is one of the factors sttudy the market to accept products.


Growers were issued shares in the company based on their individual production and as their total output directly correlates with their standard of living. The main primary activities of Zespri include outbound logistics, marketing, and services, and the main support activities include technology development and company infrastructure.

zespri case study harvard

We’ll occasionally send you account related and promo emails. They manage grower relationships in New Zealand and also procure fruit from around the world as well. Byvolumes for Gold are expected to increase to around 33 million trays.

All of these traits that Zespri has are exploitable and will remain exploitable in the future.

Zespri Case Analysis Essay Example for Free – Sample words

AlvarezForest L. Since buyer power is high for this niche fruit satisfying the consumer is the top priority to obtaining profitability. For example, the variety of products can casse the different needs for customers in different countries. From toreturn on equity is stable, which give more confidence for growers to put more effort on the business.

Without these valuable primary activities Zespri would not survive. According to the possibility of substitute by other fruits, the rate is really high. However, Zespri also needs to find other efficient promotion strategies for future development and not only focuses on the sales strategy in different countries.