PARLE G CASE STUDY IVEY PPT

The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The replacement of the damaged and expired biscuits should be prompt and without any hassles, so that retailer can be saved from the loss of the expired and damaged goods. Currently, the brand uses two punch lines. An example of a testimonial is for a fictional piece of software: Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. As of , it is the largest selling brand of biscuits in the world according to Nielsen.

Continue … Disadvantages of a celebrity endorsing a brand: Limited Parle , a leading Indian manufacturer of biscuits, had the honor of producing the best-selling brand of glucose biscuits in the world by volume, Parle-G. Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. Parle Products has one factory at Mumbai that manufactures biscuits and confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. These are all important aspects of marketing strategy. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India.

As discussed in the earlier point the company can attract more retailers and wholesalers. In the yearParle-G sponsored the tale-serial of the Indian superhero, Shaktimaan that went on to become a huge success.

With a reach spanning even to the remotest villages of India, ifey company has definitely come a very long way since its inception.

Further, it also brings to focus the infrastructure available to the company which helps it to maintain supply and the awards it has won over the years. This is based on their understanding of the Indian consumer psyche.

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parle g case study ivey ppt

Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. While to the consumers it’s a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

Based on the SWOT analysis, which has been done in detail, we can deduce the issues and constraints affecting the product and its Target base. As part of the efforts towards a larger share of the global market, Parle has initiated the process of getting ISO certification.

Kotler, PhilipMarketing Management, Pearson 8. Mohanlal P;t was not just a progressive and astute businessman. According to a Nielsen report released inParle-G is the largest selling biscuit in the world. The extensive distribution network, built over the years, is a major strength for Parle products.

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Nevertheless, Parle-G has no staunch brand loyalty. There is no proper replacement system for broken biscuits to retailers. Celebrity Endorsement Definition of parlw celebrity: Small increase in price by 50 paisa in past had seen high decline in sales.

parle g case study ivey ppt

Quality — Our Priority Retrieved from http: This can affect the performance of the company. This product is suitable to all Income groups. G for Genius and Hindustan ki Taakat the country’s strength. The value-for-money positioning helps generate large sales volumes for the products. Parle-G is available for Rs 50 a kg. Today, though Parle has a commanding position in the biscuit industry, the future may be much more competitive in this industry.

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The solution presents itself in the form of a roadside dhaba. Their strategies in terms of public relations and advertisements which resulted in its huge market share have also been touched upon. In these marketing mix sellers, retailers, buyers, and wholesalers play an important role.

Parle-G Harvard Case Solution & Analysis

He never gave in to the sense of indifference that often comes with the commercial outlook. Disadvantages of a celebrity endorsing a brand: Also they focus on providing good quality products at the same time, which means it uses the value pricing method.

Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. All these factories are located at strategic locations, so as to ensure a constant output and easy distribution.

parle g case study ivey ppt

The replacement of the damaged and expired biscuits should be prompt and without any hassles, so that retailer can be saved from the loss of the expired and damaged paele.

Strict cost control at every point in its supply chain also helped — Parle entered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations to 60 and consolidated buying. ET Bureau, 30th Oct