PARLE G CASE STUDY IVEY PPT

What makes the Parle G brand tick is also that it has been positioned on the health platform a single pack of biscuit offers calories. The extensive distribution network, built over the years, is a major strength for Parle products. Economic Times, 16 January Since it started in it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal. Golu Galata Retrieved from http: Sales and Marketing executives are selected through a special process.

Parle-G for Genius campaign: Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. Disadvantages of a celebrity endorsing a brand: A more common 80 gram “snack pack” is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. Parle is, of course, not doing it for charity.

What makes the Parle G brand tick is also that it has been positioned on the health platform a single pack of biscuit offers calories. Since it started in it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal. Most Parle offerings are in the low and mid-range price segments.

Hence, there is lot of scope in marketing strategy. It also has the largest distribution network.

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Strict cost control at every point in its supply chain also helped — Parle entered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations to 60 and consolidated buying.

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parle g case study ivey ppt

This product is suitable to all Income groups. Economic Times, 13 February Latest testimonials ads of Parle-G. This will help the company to maintain its brand image for long time.

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Parle-G Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

What a long way that bright little boy came! This ensures consistent and perfect quality across the nation and abroad. The brand is associated with the positive values of life like honesty, sharing and caring.

parle g case study ivey ppt

Mohanlal Dayal was not just a progressive and astute businessman. Advantages of a celebrity endorsing a Brand: Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable Advantages of a celebrity endorsing a Brand Continue….

Innovating new products, especially non-glucose type biscuits, and its test marketing in the rural market with its existing distribution channel would help them establish a new market in rural India.

Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm.

Parle-G Harvard Case Solution & Analysis

Value for money allows all age group to enjoy Parle products to their fullest. Sthdy to this the Parle biscuits are facing competition. First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confectionaries and biscuits.

There are strong regional brands, including Priya Gold westCremica north and Anmol studyy. The brand is estimated to be worth over Rs 2, crore Rs 20 billionand contributes more than 50 per cent of the company’s turnover Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers.

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Parle was able to sustain its volumes. Upload from Desktop Single File Upload. Parle G is a very price sensitive product.

parle g case study ivey ppt

A proper verification of identity and financial background are done for a better structure of the human resource in the company. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years.

Pressure to restore fields led Parle to consider ovey increases more previous attempt caused a sharp decline in sales. Latest testimonials ads of Parle-G Celebrity Endorsement: Click here to sign up. The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no.

An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle casf symbolizes quality, nutrition and great taste.