OLD SPICE CASE STUDY WIEDEN KENNEDY

Digital Communications Manager Grade 8: Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. A traditional offline video is hard to share, so making your ad into a YouTube video enables it to be shared and the distribution crowd sourced. Join over 25 million other readers that have been educated and inspired to transform their life and business. Companies of the Year Learn More.

Contagious Navigation Become a member. Sign up to our weekly newsletter Thanks for signing up. Keep the Content Pumping Savvy bloggers know this marketing secret and that is to keep the content pumping. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Click here to find experts on social media marketing.

Click here to find experts on social media marketing. Need help with getting stuff done? If your social media marketing is good enough, mass media will pick spuce up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers. Good work can be undermined by an inflated sense of self-importance.

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Tanner’s Market Blog: Old Spice Case Study

If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion.

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With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned. Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

old spice case study wieden kennedy

Keep the Content Pumping Savvy bloggers know this marketing secret and that is to keep the content pumping. They can come across as tacky, but they can also be charming and engaging.

Old Spice Case Study by Madeleine Wilson on Prezi

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Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Masterclasses Creative skills of tomorrow, taught by the stars of today. Digital Communications Manager Grade 8: One of the writers behind the Old Spice campaign Jason Bagley said. Its success went beyond the wildest dreams of agency and client with 5.

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old spice case study wieden kennedy

It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.

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old spice case study wieden kennedy

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11 Social Media Marketing Lessons from the Old Spice Campaign

The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. The number of Facebook fans rose ninefold. There was an error. Register Now Why Register?

The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The Old Spice campaign achieved both. Don’t show this message again.

The approach was certainly quantity over quality which social media advocates will recognise. Join over 25 million other readers that have been educated and inspired to transform their life and business. Some people think the videos are, at best, a distraction and, at worst, a distortion. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.