OLD SPICE CASE STUDY WIEDEN KENNEDY

But just like advertising itself, case study films are going nowhere. The number of Facebook fans rose ninefold. Watch the original here. If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers. Create an Alert Now. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube. Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events.

Otherwise, we’ll assume you’re OK to continue. We’ll ask you to provide a few details about yourself, your current role and what you do. A traditional offline video is hard to share, so making your ad into a YouTube video enables it to be shared and the distribution crowd sourced. One of the writers behind the Old Spice campaign Jason Bagley said. You can change your cookie settings at any time. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.

Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Its success went beyond the stud dreams of agency and client with 5. It makes the whole thing easier to swallow. But just like advertising itself, case study films are going nowhere.

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History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign

Contagious Navigation Become a member. If there was a defining moment when advertisers started to stuxy a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion.

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The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. Tap into large networks by giving them the attention they want and crave and they will spread it for free to their distribution networks whether that be Facebook, television or Twitter.

The approach was certainly quantity over quality which social media advocates will recognise.

old spice case study wieden kennedy

Digital Communications Manager Grade 8: The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media.

old spice case study wieden kennedy

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At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling.

Case Study: Old Spice Response Campaign | D&AD Awards | Advertising Case Study | | D&AD

Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned. The number of Facebook fans rose ninefold.

Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would go on to be hailed as kennddy of the most popularever viral campaigns.

Watch the original here. If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value spicce will advertise it for free to millions of their viewers and readers.

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Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. Savvy bloggers know this marketing secret and that is to keep the content pumping.

They can come across as tacky, but they can also be charming and engaging.

old spice case study wieden kennedy

Post-Influencer Culture School Reports The A List Future of branded experiences If there was a defining wiedenn when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. We have placed cookies on your computer to help make this website better. This case study for Ikea falls into the latter category.

11 Social Media Marketing Lessons from the Old Spice Campaign

By continuing to browse you are confirming that you are OK with this. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. The campaign was so different from much of the formulaic work that prevailed at the time and helped convince other mainstream advertisers that they needed to push the boundaries if they were going to connect with a younger generation of consumer who had become desensitised to the effects of traditional marketing.

Here’s our collection and analysis of some of the best case study videos we’ve seen to date. Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences.