Register Now Why Register? Companies of the Year Learn More. Sign up to our weekly newsletter Thanks for signing up. We have placed cookies on your computer to help make this website better. Otherwise, we’ll assume you’re OK to continue. Become a Campaign Member. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory.
The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. Click here to find experts on social media marketing. There was an error. If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers. Digital Communications Manager Grade 8:
A traditional offline video is hard to share, so making your ad into a YouTube video enables it to be shared and the distribution crowd sourced.
The Old Spice campaign achieved both. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling.
11 Social Media Marketing Lessons from the Old Spice Campaign – Jeffbullas’s Blog
This case study kennevy Ikea falls into the latter category. Sign in to Your Account or Register. The campaign was so different from much of the formulaic work that prevailed at the time and helped convince other mainstream advertisers that they kebnedy to push the boundaries if they were going to connect with a younger generation of consumer who had become desensitised to the effects of traditional marketing. Good work can be undermined by an inflated sense of self-importance.
Here’s our collection and analysis spkce some of the best case study videos we’ve seen to date. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page.
The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Keep the Content Pumping Savvy bloggers know this marketing secret and that is to keep the content pumping.
This then leads us to another lesson. Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. Register Now Why Register? Don’t show this message again.
Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would go on to be hailed as one of the most popularever viral campaigns.
History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign
At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling.
Join over 25 million other readers that have been educated and inspired to transform their life and business. Click here to find out more about Contagious membership. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. Be Everywhere Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences.
They can come across as tacky, but they can also be charming and engaging. Looking for a new job?
Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, kennrdy and exclusive invitation to events. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
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Wieden+Kennedy’s Old Spice case study – We Are Social
You can change your cookie settings at any time. Savvy bloggers know this marketing secret and that is to keep the content pumping. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.
Digital Communications Manager Grade 8: Companies of the Year Learn More. The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.