E-CHOUPAL CASE STUDY ANALYSIS

This can be exchanged for other ITC products. Farmers using e-Choupal on an average receive 2. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. How do we know when we achieve our goals? This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. Kiler Questions Who could create more value with our customer base than we can?

ITC gains as intermediaries are removed, and transportation costs decrease. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. They also handle the physical transportation of the goods and earn a commission on it. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. How do we know it is effective? The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman.

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The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

e-choupal case study analysis

Privacy Policy Designed by Smitinfotech. Its International Business Division was created in for trading in stuvy commodities. This can be exchanged for other ITC products.

Case Studies

Why is it Innovative. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

Copyright The DeSai Group. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

e-choupal case study analysis

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. They also handle the physical transportation of the goods and earn a commission on it.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Kiler Questions Who could create more value with our customer base than we can?

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How do we know when we achieve our goals? By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. How do we know it is effective? ITC also uses e-Choupal as a medium to advertise consumer products.

Farmers using e-Choupal on an average receive 2. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

ITC gains as intermediaries are removed, and transportation costs decrease.