E CHOUPAL CASE STUDY

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Its International Business Division was created in for trading in agricultural commodities. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. ITC also uses e-Choupal as a medium to advertise consumer products. Farmers using e-Choupal on an average receive 2. Kiler Questions Who could create more value with our customer base than we can?

ITC gains as intermediaries are removed, and transportation costs decrease. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. They also handle the physical transportation of the goods and earn a commission on it. Privacy Policy Designed by Smitinfotech. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

By providing information on weather caase scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

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Case Studies – ITC eChoupal

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Privacy Policy Designed by Smitinfotech.

Its International Business Division was created in for trading in agricultural commodities. ITC also uses e-Choupal as a medium to advertise consumer products.

Why is it Innovative. They also handle the physical transportation of the goods and earn a commission on it. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

Case Studies

Farmers using e-Choupal on an average receive 2. Copyright The DeSai Group. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

  MICHAEL GROSE HOMEWORK

e choupal case study

Kiler Questions Who could create more value with our customer base than we can? It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

How do we know when we achieve our goals? ITC gains as intermediaries are removed, and transportation costs decrease. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

e choupal case study

This can be exchanged for other ITC products. How do we know it is effective? If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.