CASE STUDY 2-2 ZIPCAR

Analyzes its data, leveraging information to find optimal utilization trends, member demographics and spending patterns. Zipcard approval can take a week. Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters. Rates vary by area, time of day, day of the week and the make and model of the vehicle. How Zipcar Carved a Niche. For complaints, use another form. Robin Chase set up the company in with the the memorable tag line ‘Wheels when you want them’, assembled car fleets in Boston, New York, and Washington, and eventually acquired 6, members.

Robin Chase also thought the car rental companies, Hertz and Avis, might enter the market if the concept proved viable. Apply the value chain to demonstrate how the virtual reality system adds value for Lear and for General Motors. Acquired the London-based car-sharing firm Streetcar in Add to collection s Add to saved. Return the car where they found it.

Zipcar Case Study

You can add this document to your saved list Sign in Available only to authorized users. The system also had a color-coded time chart showing availability and location of all rental cars 2-22 the vicinity. Case Study 75 The company operated with a very small staff compared to traditional rental agencies.

Drive off, noting the rules e. Pratt, ComputerWorld, December 18, ; www. Time needed for a concept to come of age. Innovating in a Competitive Market: The iPhone can also make the horn beep, helping to locate the car.

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This business model provided unique advantages over traditional car rentals.

How It Now Works Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. It even informed the central system if a customer forgot to turn off headlights, which can quickly drain battery power.

Points to Note 1. Car reservations were for a specific pick up time and location around the city, often in neighborhoods so the customers need only to walk to pick up their reserved car. Discuss the synergy between the business strategy of Zipcar and information technology.

case study 2-2 zipcar

Zipcar also created and installed a GPS-enabled wireless device in each car, which allowed members to find and reserve a nearest vehicle using a cell phone. As the CEO of Zipcar, where is your most threatening competition?

case 2.2 zipcar

Each vehicle has a home location, to which it must be returned, and these locations are shown on the Zipcar website. Upload document Create flashcards. Return the car where they found it. Where the Internet extends or enhances communication, the Lear team has embraced it.

How does the system work now? Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters. Toyota and Ford are exploring ways to work with Zipcar. Need the references and resources for further study? Zipcar is a capital-intensive business with low profit margins. Importance of real data in planning. How do they add value? Zipcar hadmembers and 9, vehicles casw its global cas in July A customer reserved a car online, entered into the reserved car by waving the RFID-enabled Zipcard against the card reader mounted behind the windshield on the driver side, returned the car to the same location, and was billed on the credit card already on file.

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case study 2-2 zipcar

Zipcar was also available in the UK, and in over college campuses. Each car shared takes 15 personally-owned vehicles off the road.

Grouping by Business Models: For the most part, though, the real work of designing auto parts remains an up-close-and-personal business. Zipcar Business Plan Analysis. Zipcard approval can take a week. Apply the value chain to demonstrate how the virtual reality system adds value for Lear and for General Motors. What is the strategic advantage afforded to Lear from virtual reality?